Why video marketing should be included in your B2B marketing strategy, and how to get started
Why video marketing should be included in your B2B marketing strategy, and how to get started
YouTube is currently one of the largest video platforms in the world. YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. The volume of uploads – at around 500 hours per minute – also shows how important video content is today. Well-produced videos can be entertaining, educational as well as useful. So it’s no surprise that video content creation is also at the top of the agenda for many B2B companies. Whether it’s a product, explainer, or image video: What is needed for successful implementation is first of all a solid video content strategy, which is what this post is all about.
1. what is video marketing?
Video marketing has now established itself as a powerful and up-to-date component of marketing strategies. Many companies in B2C and B2B already use videos to communicate their messages to their target groups. Various formats have developed in the process: in addition to purely promotional videos, many companies now rely on informative explainer videos. This enables companies with products and complex services that require explanation to position themselves as experts in their market. The use of video marketing in combination with the use of social media is particularly effective. Involving and entertaining video content is happily viewed and shared there, allowing your videos to achieve a wider reach. Videos about case studies, tutorials, and explainer videos are also suitable for integration into a blog. This increases the time users spend on your website, which incidentally also has a positive impact on your on-page SEO performance.
2. Success factors for your video content strategy
Success factors for your video content strategy Before moving with your video production, you should start with mapping out your available resources, your target audiences, and your choice of topics. Video production requires time for planning and project management, as well as technical expertise for shooting and editing. Thus, personnel from your marketing team will be tied to the project. You may also want to engage agency support, which will incur costs that you should factor into your resource planning.
3. Target group
Think about who is the target groups you want to reach with your videos. Which topics are at the top of your target groups’ agenda and should therefore be addressed? Which media do your target groups use to inform themselves? Do they use social media, for example? Then you should share your video content there. What benefits do you want your target groups to derive from the video? Is there a call-to-action they should follow? This could be downloading a pdf with tips and tricks on your website or registering for one of your newsletters for example.
You can discuss all of these basic questions using a handy empathy map. We have already summarized how this works for you in the blog article “How to create a customer journey map“.
4. Content
Based on the results of your target group analysis, you can group together the topics that are relevant to your target groups. This creates a practical video content plan for each target group. For each topic area, think about exactly what added value and benefits your company offers your target groups here, and collect ideas in the team about which formats (e.g., tutorial or product film) you can use to convey your messages most clearly.
5. Engagement
Your aim is to inspire and convince your target groups with your videos. To do this, it is essential that your videos are as engaging as they are informative. Videos that tell a story are the most successful. That’s why storytelling plays an important role in video marketing. Videos that explain a story in a coherent and comprehensible way stay in the viewer’s memory longer, because the brain processes them like real experiences. The challenge lies in developing a strong and comprehensible story. Many videos are based on the following approach: There is a main character – the hero of the story. He or she has a certain problem. The solution to the problem must succeed because something is at stake for the hero. And, of course, your product, service, or special process can solve the problem particularly well. Transferred to your marketing for industrial applications, the solution to the problem can be, for example, time savings, higher throughput, or the optimization of a process
6. Storyboard
With the information you gathered about the content, added value, and the right hook for your target groups, you can continue with the development of a Storyboard. Here, it is advisable to focus on your company WHY? what are your DESIRES, UNIQUENESS, and MOTIVATION.
7. In conclusion:
the increasing number of searches in video platforms such as YouTube shows that video marketing should be an important part of your marketing mix. In the B2B sector, especially explainer and product videos, as well as success stories and tutorials, are established video formats to convince target groups of the benefits of your products and solutions. Before you get into the concept of your first video, you should first define a framework by looking at your WHY, target groups, content, and added values and combine them into a rough story. This will give you a good starting point that will help you put together a blueprint of video assets that will engage and inspire your target audiences to the maximum.
Looking for an Image Film in Berlin, Hamburg or Frankfurt?
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Image Film Quality VS Budget
How much does an image film cost?
How much does an image film cost? What is the price for an image film? In a first inquiry or cost estimate for a new image film production, we often find that there are very different ideas about what services are necessary for a professional image film and what they cost.
So what exactly does the price depend on?
If you have no experience in making image films, then you have come to the right place: we at SeeSaw, are specialized in this, therefore, we provide a piece of very comprehensive support from the very first moment. We have been shooting commercial image videos (and other types of films) throughout Germany and worldwide for 8 years ( in Berlin, Hamburg, Cologne, Frankfurt, Paris, Lisbon, and Jerusalem) and, thanks to these successful video productions, we have a huge amount of know-how for all major industries and different clients. In preparation for your production, we also offer you our step-by-step concept template for your new image film production and price template for free download.
Prices and costs of image film
The price for an image film depends on how complex the film production is in terms of the number of shooting days and the experience and size of the film team. However, this scope also depends on how close and authentic the film reflects reality (for example, as reportage or documentary) or how artificially staged the film shows a fictional reality (scenic fictional film with actors, studio, glossy advertising production). Furthermore, additional services such as actors, travel expenses, location rentals, special filming technology (camera, light, drone) and elaborate post-production with many long interviews that have to be edited, animations (schematic 2D or photorealistic 3D), good, specially composed GEMA-free music and voice talents can influence the price.
Image film is a service and not a finished product. This means that there are few fixed costs, but the proportion of variable costs is very high, as the amount of individual labor and the technology used by a video production company depends on your goals. For example, how much does a three-minute corporate video cost? It is not that easy to say: it is possible to produce both a 10min film (like reportage or a documentary video production) and a 30sec film (like an elaborate commercial) with a budget of 10.000-15.000€. So the cost per film minute depends more on how much and how elaborate is to be seen in the film time. When calculating image films, three important cost points.
Production
Film Shooting
Post-Production
- On-site meetings
- Script Storyboard
- Casting
- location scouting
- Location visit
- Conception
- Target group analysis
- Competition analysis
- Size of the video team
- Qualification of the video team
- Filming equipment nedded
- Number of shooting days
- Variety of filming locations
- Scope of editing the video
- Buying rights of use for Actors, voice actors, and composers
- Amount of interviews
- Color correction complexity
- Prominence of voice actors
- Animations of corporate design content, software content, intro, outro
- Music composition
- Sound effects
Price overview (plus VAT) for an exemplary image film production:
Low-Budget
Mid-Budget
High-Budget
- up to 8.500,-€
- 1 short shooting day
- simple conception
- one cameraman
- film editing
- purchased music
- from 8.500,-€
- 1-3 shooting days
- broad conception
- detailed project plan
- professional film team
- film editing color
- correction professional
- voice-over artists
- graphics in your
- corporate design
- purchased music
- from 30.000 -€,
- from 4 shooting days
- no additional travel
- expenses throughout Germany
- detailed conception with on-site workshops
- detailed project plan
- professional larger film team
- professional color correction in grading
- studio actors
- complex animations graphics in CD design
- high-profile voice artists
- composed soundtrack
Please note that the price depends on the number of shooting days on the one hand and on the equipment/scope of services on the other. For example, it is also possible that an image film costs only 11,000€ net, which is only shot on one day, but which is upgraded with animations.
Prices and costs during conception: meetings and pre-visualizations.
The content of the film must be determined during pre-production. To do this, the first step is to prepare the film shoot as precisely as necessary and possible in the conceptual pre-production meetings, concept meetings, brainstorming sessions, treatments, competitor analyses, drafts of voiceover texts, and any drawn storyboards. Depending on the scope of the story, editorial research and preparatory work, we charge daily rates that are also common in other advertising and communications agencies. From the experience of 700 completed film productions, we try to make this process as structured and planned as possible. Together with the internal coordination (also up to the awarding of the contract), this phase often takes up the most extensive part in terms of time (not price).
This results in the staging and technical requirements for the film. After all, even before the film is started, it must be considered where and for whom it will ultimately be released. On the one hand, the use of a film has an impact on the conception, script, and visual language. On the other hand, it also has an impact on the actors’ fees, the license costs for the composer, and the buy-outs for voice-overs. Because: it makes a difference if a spot is advertised on TV or with a big budget on a social network (YouTube, LinkedIn, Facebook).
Film production process
In fact, it is only after this conception phase that it is known what costs will be incurred in the entire project. We therefore offer the conception separate from the film shooting and film editing. This means: if it is not yet clear to you which form the film production should take in terms of content and scope, it is also possible to first develop only this concept with us. At the end there will be a concrete film project description, which can then be handed over ( bid out) to other film production companies for realization. We can then define exactly on a technical, visual and organizational level which services must be provided by the production companies. If this information is not defined precisely enough in an invitation to quote or an inquiry, you may receive very different, i.e. non-comparable, offers. If you still want to know an approximate total price in the early production phase, we will be happy to offer you a basic calculation first, with which it is certainly possible to produce a good film.
Looking for an Image Film in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
Arival – Berlin Conferance 2018
Over 3 days our team of 2 videographers, a photographer, and a soundman were busy producing all the social media content for the Arival Conference in Berlin. Over these 2 days, we captured more than 20 interviews in an on-site studio we build.
In the video below is the highlights video for the Arival Asia event.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Event Photography – 10x Genomics
Photo documentation of the 10xGenomics event in Berlin
Event photography is a big part of corporate marketing. It helps businesses show off their events, conferences, or exhibitions to both customers and other parties. The event photography by the 10xGenomics team was extraordinary. They were able to capture all the nuances of the conference. They also managed to capture candid moments that happen on stage, which is not an easy task for a photographer. With their skillset and dedication to photography, they have been able to create a photo documentation of the event that can be used by others for marketing purposes.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
VIDEODOKUMENTATION EINES KEYNOTE-SPEAKERS
Einige Tipps für eine hochwertige Videodokumentation von Veranstaltungen
– Wie Sie eine interessante und unterhaltsame Videodokumentation eines Keynote-Speakers erstellen
Bedarf:
Wenn Sie den Redner ausschließlich zu Archivzwecken dokumentieren möchten, reicht ein Blickwinkel aus.
Wenn Sie einen fesselnden und viralen Vortrag erstellen möchten, ist es besser, mehr als einen Blickwinkel zu verwenden, d.h. mehrere Kameras einzurichten.
Zunächst müssen Sie den richtigen Fotografen/Kameramann finden, der Sie bei dieser Aufgabe unterstützt.
Die Einrichtung mehrerer Kameras hilft Ihnen, einen qualitativ hochwertigen Clip zu erstellen, der Ihre Marke nach vorne bringt.
Ein Hauptredner ist vielleicht nicht das lebhafteste Thema, aber ein Team von Videofilmern bietet erweiterte Möglichkeiten für die Erstellung eines hervorragenden Videos.
Die wichtigsten Punkte beim Multi-Cam-Setup.
Von oben nach unten arbeiten
1. Zuerst schneiden:
Ein Setup mit mehreren Kameras ermöglicht eine angemessene Bearbeitung, bei der verschiedene Blickwinkel ausgewählt werden können. Wenn Sie von einem Winkel zum anderen gehen, wird Ihr Video interessanter und dynamischer. Die Reaktionen und das Engagement des Publikums, Details, etc.
2. Zwei Kameras sind das Minimum für den Schnitt, wobei ein Kameramann eine weite Aufnahme des Ereignisses macht und der 2. herumläuft und verschiedene Blickwinkel und Nahaufnahmen aufnimmt.
3. Ich empfehle mindestens 3 Winkel (Extrem weit, mittlere Aufnahme und bewegte Kamera) aus mehreren Gründen: (Extrem weit, mittlere Aufnahme und bewegte Kamera) aus mehreren Gründen:
- Tote Zonen, oft gibt es auf einer Bühne einige wenige Engel, die die Kamera von ihrer Position aus nicht erreichen kann. Daher würde eine Kamera die gesamte Bühne erfassen. Falls sich der Hauptredner also viel auf der Bühne bewegt oder genau an der Stelle stehen möchte, an der die geringste Abdeckung besteht, schaffen wir es trotzdem, dies mit mindestens 2 Winkel zu dokumentieren.
- Die extreme Weitwinkelaufnahme würde den Schnitt unterstützen, während sich der Redner auf der Bühne bewegt.
- Die mittlere Aufnahme würde die Hauptaufnahme des Redners einfangen.
- Die bewegliche Kamera hat so die Möglichkeit, viel freier zu dokumentieren.
- Die bewegte Kamera kann zwischendurch Slider-Aufnahmen verwenden, um die Optik des Endclips zu verbessern.
4. Holen Sie die Reaktionen des Publikums ein: Die Reaktionen des Publikums sind wichtig, da sie die Reaktion des Publikums auf den Redner wiedergeben. Ein interessiertes, aufgeregtes und beteiligtes Publikum weckt oft ein größeres Interesse bei denjenigen, die sich das Video ansehen, da sie die Reaktionen spüren können.
5. Sound: Es ist wichtig, ein professionelles Team zu haben, das gut mit dem Videoteam zusammenarbeitet, denn ein tolles Video mit schlechtem Ton ist einfach ein schlechtes Video.
6. Professionalität: Ihre Konferenz sieht mit der Einrichtung mehrerer Kameras professionell aus, was bedeutet, dass sie von mehr Menschen ernst genommen wird.
7. Integrieren Sie die Präsentation: Um den Clip auf ein professionelles Niveau zu bringen, empfehle ich, die Folien des Hauptredners im Clip zu verwenden. Auf diese Weise kann der Zuschauer den Vortrag so verfolgen, als ob er an der Veranstaltung teilnehmen würde.
8. Animiertes Logo:Das Hinzufügen eines animierten Logos Ihres Unternehmens gibt dem Ganzen den letzten Schliff und sorgt für ein optimales Ergebnis.
Wenn Sie eine Grundsatzrede in Berlin, Deutschland oder irgendwo auf der Welt dokumentieren müssen, sollten Sie eine Multikamera-Dokumentation verwenden, die ein professionelles, interessantes und fesselndes Video erzeugt.
Dies erhöht nicht nur das Interesse der Zuschauer, sondern verbessert auch das Gesamtbild Ihrer Veranstaltung und Ihres Unternehmens.
Wenn Sie einen professionellen Videoservice in Berlin, Deutschland oder Europa benötigen, können Sie uns gerne kontaktieren.
4 VORTEILE VON LIVE-STREAMING
4 Vorteile, die Ihre Marke vom Live-Streaming Ihrer nächsten Veranstaltung profitiert
Ob Sie nun für oder gegen soziale Medien sind, es lässt sich nicht leugnen, dass sie für Marken und Unternehmen eine ganz neue Welt der Möglichkeiten eröffnen. Wenn Sie Ihre Veranstaltung noch nie live gestreamt haben, wissen Sie vielleicht nicht, wie viel Vorbereitung und Koordination erforderlich sind, um ein Streaming in professioneller Qualität zu erreichen, wozu in der Regel die Aufnahme von Bildern aus mehreren Blickwinkeln gehört. Aber wenn Sie es richtig machen, können Sie mit der Live-Übertragung Ihrer Veranstaltung zwei Dinge gleichzeitig erreichen. Sie erreichen ein internationales Publikum auf professionelle Art und Weise und bleiben gleichzeitig im aktuellen Zeitgeist der sozialen Medien relevant.
Hier sind vier wichtige Vorteile, die Ihre Marke durch das Live-Streaming Ihrer nächsten Veranstaltung erzielen kann.:
#1 Gesteigerte Teilnahme an der Veranstaltung
Live-Streaming ermöglicht nicht nur die virtuelle Teilnahme internationaler Teilnehmer, sondern steigert auch die physische Anwesenheit. Laut James Parker, Präsident von Digitell, “werden durchschnittlich 23 Prozent der virtuellen Teilnehmer innerhalb der nächsten 24 Monate in physische Teilnehmer umgewandelt.” Parker fügt hinzu: “Betrachten Sie die Online-Teilnahme, die in der Regel kostenlos ist, als einen Trichter, der zu einer bezahlten physischen Registrierung führt.” [Quelle: Meetings Today] Das Live-Streaming bietet im Wesentlichen einen kostenlosen Vorgeschmack auf die Veranstaltung, was eine effektive Marketingstrategie für den Verkauf zukünftiger Veranstaltungen ist.
#2 Wertvolles Marketingmaterial
Footage of the live stream is valuable marketing material—whether for advertising future events, general branding use, showcasing the event as a case study, or in recruitment campaigns to attract talents. Video content will always be more interesting and engaging compared to text content, flyers or conventional ads.
#3 Internationale Werbung/Sponsoring Exposition
Die Präsenz vor einem internationalen Publikum per Live-Streaming ist ein Mehrwert für Ihre Werbekunden und Sponsoren, die dadurch eine höhere Rendite für ihre Investitionen erzielen. Die erhöhte Sichtbarkeit Ihrer Marke ist sowohl für Ihr Unternehmen als auch für alle, die mit Ihrer Veranstaltung in Verbindung stehen, eine Win-Win-Situation.
#4 Interaktion mit Zuschauern in Echtzeit
Für Marken, die mehr mit der Öffentlichkeit in Kontakt treten möchten, bietet Live-Streaming auch die Möglichkeit, mit den Zuschauern in Echtzeit zu interagieren. Gibt es eine bessere Möglichkeit, eine Beziehung zu aktuellen und potenziellen Verbrauchern aus der ganzen Welt aufzubauen? Das ist Ihre Chance, eine Beziehung zwischen der Marke und ihrem globalen Publikum aufzubauen, und das Beste daran ist, dass es sich um kosteneffektives Marketing handelt.
Auch wenn Sie für das Live-Streaming nur ein Smartphone und einen Internetzugang benötigen, sollten Sie in Erwägung ziehen, professionelle Eventfotografen für Firmen- oder Werbeveranstaltungen zu engagieren. Mit einem Smartphone lässt sich die Arbeit zwar erledigen, aber die Qualität unterscheidet sich erheblich von der eines professionellen Fotografen.
Benötigen Sie Hilfe bei der Produktion von Videoinhalten, um Ihre Markenpräsenz in den sozialen Medien zu steigern? Schreiben Sie uns, um mehr über unsere Dienstleistungen im Bereich Eventfotografie und -videografie in Berlin, Hamburg und Frankfurt zu erfahren. Bei SeeSaw Agency glauben unsere professionellen Fotografen und Videografen an einen persönlichen Ansatz, der Ihre Marke in den Mittelpunkt stellt. Unsere Dienstleistungen sind ausschließlich auf Ihre spezifischen Bedürfnisse zugeschnitten, denn keine Marke ist wie die andere. Teilen Sie Ihre Vision mit uns.
Hier sind 4 Gründe, warum Sie professionelle Event-Videofilmer mit dem Live-Streaming Ihrer nächsten Veranstaltung beauftragen sollten:
#1 Mehrere Kameras für zusätzliche Abdeckung
Bei der SeeSaw Agency bieten unsere professionellen Live-Streaming-Services eine zusätzliche Abdeckung mit mehreren Kameras – in der Regel zwischen zwei und vier Kameras – je nach Art der Veranstaltung und dem Aufbau des Veranstaltungsorts. So können wir sicherstellen, dass uns keine wertvollen Aufnahmen aus verschiedenen Winkeln und Blickwinkeln entgehen.
#2 Engagierter Direktor und Live-Stream-Koordinator
Sie können sich auf die Durchführung Ihrer Veranstaltung konzentrieren, während unser engagiertes Team das Live-Streaming verwaltet. Ein Regisseur wird vor Ort sein, um die Kameras zu bedienen und die besten Blickwinkel auszuwählen, während der Live-Stream-Koordinator dafür sorgt, dass das Video-Streaming von den Kameras ins Internet reibungslos funktioniert.
#3 Individueller Live-Stream mit Logos und Folien
Sie haben auch die Möglichkeit, Logos und Folien in den Live-Stream einzubinden, um die Sichtbarkeit Ihrer Marke zu maximieren. Wir werden diese Elemente auf eine visuell überzeugende Art und Weise einbinden, die Ihrem Markenimage entspricht.
#4 Streaming auf mehrere Plattformen
Wenn Sie streamen, können Sie das auch auf allen sozialen Medien tun, um eine optimale Sichtbarkeit zu erreichen. Unser Team kümmert sich um das gleichzeitige Streaming auf den Plattformen Ihrer Wahl: z.B. YouTube, Facebook, Periscope und mehr.
Sie können sich nicht nur auf ein Live-Streaming in professioneller Qualität verlassen, sondern erhalten auch eine hochwertige Aufzeichnung für Ihr Marketingarchiv. Das ist ein einfacher Weg, Ihr Marketingbudget zu strecken.
Beispiele für Livestreams, die wir gemacht haben:
Möchten Sie Ihre Veranstaltung in Berlin, Hamburg, München, Köln oder Frankfurt live streamen? Erzählen Sie uns von Ihrem Bedarf. Wir freuen uns darauf, schöne Momente bei Ihrer nächsten Veranstaltung einzufangen.
Accor Hotels
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Accor Hotels at the IHIF Berlin 2021. This event photography assignment was to capture the Accor hotels booth and SEO during the IHIF Berlin 2021.
Video Content: Why It’s Important, and Why Your Brand Needs It?
Video Content, why do you need it anyway?
Scientists reckon that our attention span is now shorter than the goldfish (a goldfish has an average attention span of 9 seconds). That’s how long it takes before we lose interest: 8.25 seconds, to be precise (source: Wyzowl).
How often do you skim through articles, deciding within the first few seconds if it’s worth your time to continue reading? Considering how much we are bombarded with content these days, it’s not surprising that we’ve become somewhat indifferent to it.
We expect more from marketers and advertisers. We can tell from the first few seconds if it’s something original or more of the same being regurgitated for the 1000th time. We’re more interested in the “why” than the “what”. Which brings us to the importance of video content.
Why Video Content?
According to HubSpot’s 2017 survey, “54% of global consumers say they prefer to see video from a brand or business they support over other types of content.” Add to that the following stats from Impact:
- The word ‘video’ in an email subject line increases the click-through rate by 13%.
- By 2019, internet video traffic will account for 80% of all consumer internet traffic.
- Videos of a maximum length of 2 minutes get the most engagement.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
if that’s not compelling enough, Animoto’s 2018 State of Social Video Marketer Trends report finds that “93% of marketers say they’ve landed a new customer thanks to a video on social media”, besides the fact that “48% of consumers on Instagram said that they’ve made a purchase due to a brand’s video on the platform in 2018 — a significant increase from 32% the previous year.”
Therefore if you’re not promoting your brand using video content, it’s high time to start.
What Kind of Video Content?
There are different types of video content you can use to market your brand, depending on what you’re trying to achieve, the nature of your business, and your target audience. If you’re looking to promote general brand awareness of a product or service, here are 5 types of video content that will help you boost brand visibility and engage with a wider audience:
Social Media
As we highlighted in the stats above, videos on social media are proving to be a key influencer amongst consumers these days. Short videos on Instagram, Facebook, and YouTube are a great way to enhance the visibility of your brand, as confirmed by the Animoto report that “Facebook, YouTube, and Instagram are the top 3 platforms for marketers posting social marketing videos and video ads.”
The beauty of these platforms is that the shorter the video, the better. Instagram for example, only allows video clips no longer than 1 minute. This keeps the message short, concise, and engaging. It means you don’t need as much footage, rather, you focus on the most relevant and interesting footage. New to social media videos? Here’s a case study of an Instagram video we produced for a client.
Product Demos/ Instructional Videos
Short product demos or instructional videos are a great way to showcase your product’s unique features, teach the audience how to use it, and even to conduct tests on its durability and performance. Besides using these videos to educate customers and build brand awareness, you can also use them for internal training for your sales and service teams.
Virtual Tour Videos
Promoting residential, commercial, or travel and tourism property? Why not use 360-degree videos to provide a virtual tour of the space? Words can only say so much, and still, pictures can’t always convey the ambiance one gets from a beautiful view, or the energy from a bustling, dynamic business environment.
Live Videos
Thanks to technology and social media, now we have the ability to do live streaming in real-time. Live videos on Instagram and Facebook allow brands to show an exclusive, ‘behind-the-scenes’ perspective, as well as interact with the public directly with the ability for viewers to post comments and brands to respond on-the-spot.
According to this list of 62 must-know live video statistics by Vimeo, “viewers spend 8X longer with live video than on-demand: 5.1 minutes for on-demand vs. 42.8 minutes for live video content.” Live is apparently the key differentiator in gaining visibility on social media feeds. Learn more about how live streaming an event will benefit your brand.
Interviews
Build trust and brand credibility by sharing engaging interviews with industry influencers and opinion leaders, whether in a formal setting, a casual chat, or via live interviews at special events. Showcase different perspectives to project an open and progressive brand image — an authentic approach will connect better with the audience.
Need help producing video content to boost your brand presence on social media? Drop us a line to find out more about our event photography and videography services in Berlin, Hamburg, and Frankfurt. At SeeSaw Event Photo Agency, our professional photographers and videographers believe in a personalized approach that puts your brand first. Our services are tailored exclusively for your specific needs, as no two brands are the same. Share your vision with us.