Accor Hotels
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Accor Hotels at the IHIF Berlin 2021. This event photography assignment was to capture the Accor hotels booth and SEO during the IHIF Berlin 2021.
EIC Conference
Event Photoreportage of the CFA Society Germany conference. Our event photographer was capturing the 2 days event in Berlin.
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K5 Conference – Berlin
“At the Berlin Marketing Conference, our photographer was assigned to capture the main stage during a full-day event. He completed his task with great skill and professionalism. His photos captured all the key moments of the conference with clarity and detail. Highly recommended!”
“Auf der Berliner Marketingkonferenz wurde unser Fotograf beauftragt, die Hauptbühne während einer ganztägigen Veranstaltung zu fotografieren. Er erledigte seine Aufgabe mit großem Geschick und Professionalität. Seine Fotos haben alle wichtigen Momente der Konferenz mit Klarheit und Detailreichtum eingefangen. Äußerst empfehlenswert!”
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Case Study: Video & Photography – Messe Frankfurt
Corman Event Video & Photography at the Messe Frankfurt
The Client
Corman is a market leader in manufacturing and marketing the best butter, creams, and functional milk fats.
The Project
The client engaged us for event photography and videography of their booth at the Fi Europe exhibition at the Messe Frankfurt. Fi Europe showcases the world’s leading F&B industry players and the latest innovative ingredients and services.
Our task was to capture key highlights of the client’s exhibition in photos and video for branding and PR purposes.
Challenges
Since we only had five days’ notice before the event, we had to work smart and fast, which meant being careful with time management and being super organised to avoid mistakes.
First, we had to find an available photographer in Frankfurt who could support us with both photography and videography. Prepping for the event was also quite a challenge, as photography and videography require completely different setups and approaches. While it wasn’t ideal for one photographer to manage both at the same time, he was resourceful and skilled enough to get the job done in the most efficient way.
Uploading a day’s worth of raw video footage to the cloud takes much more storage space and time compared with a regular photography assignment, which meant additional planning required to ensure a smooth delivery.
Unique Features
We decided to go with a different editing approach for the video. Rather than the typical formal corporate video, we gave it a fun and comical tone using a combination of playful background music and editing style.
Client feedback
The client was delighted with the final result, especially the video style and music.
The Result
Talk to us about your event photography and videography needs in Frankfurt. We look forward to capturing beautiful moments at your next event.
7 Creative Ways to Have an Unforgettable Company Christmas
Make the Most of Berlin’s Winter Festivities: :Creative Ways to Have an Unforgettable Company Christmas:
It’s that time of the year again. Berlin once again transforms into a Christmas fairytale and magical winter wonderland.
The streets lined with dazzling Christmas lights.Inviting aromas of sugar-roasted almonds, spiced mulled wine, and fresh gingerbread fill the air.
Are you feeling the Christmas spirit yet?
If you’re one of the many tasked with organizing your company Christmas party, we’ve got a few ideas for you.
Why not do something different for an unforgettable company event this year?
Here are 7 creative ways for you to pull off a legendary company Christmas.
One that even Santa would be proud of.
1. Make it a themed party
Give people a reason to dress up in silly costumes! Pick a cool theme though, such as an 80s retro theme. Think groovy mirror balls, fluorescent colors, Rubik’s cubes, and retro telephones with the dial. If you like the sound of that, read these comprehensive tips on throwing an 80s-themed corporate Christmas party.
If your colleagues and bosses are open to the idea of taking the party out on the streets, you could also organize a themed Christmas market crawl. Just like a pub crawl, you’ll be checking out Berlin’s most happening Christmas markets but dressed to the theme. Not suitable for big groups for coordination purposes, but ideal for small groups of up to 10 people.
2. Set up themed photo booths with Christmas props
To make it even more memorable, you could also set up self-operated, themed photo booths complete with Christmas props. Examples include Santa hats, mustaches, and reindeer antlers. Go on, you know you want to.
The machine prints out photos on-the-spot and include the company logo for added branding. What could be more hilarious than silly group pictures of your intoxicated colleagues and bosses?
3. Publicize it on social media
This is more than just a company Christmas party. It’s an opportunity for positive employer branding. Remember that people tend to focus on job-hunting in the new year. This is the ideal time to promote your company’s friendly and down-to-earth working culture.
Your employees will be taking selfies and wefies during the party. You know they will. Ask them to post their pictures on Instagram and Facebook with branded hashtags (e.g. #bmwfrankfurtchristmas). Your company’s social credibility will definitely see a huge boost.
4. Hire a professional event photographer
There are many reasons to hire a professional event photographer. One of the key reasons is to capture those priceless moments in a beautiful yet natural ambiance. Everyone wants to look good, but it’s just as important to preserve those memories in a candid manner. Here are a few more reasons why you should consider leaving it to the pros if you’re still undecided.
High-quality photos of the event are valuable for social media marketing. They will further reinforce positive employer branding for the company.
5. Broadcast live on Facebook and Instagram
Ask the event photographer to broadcast live videos of the event on your company’s social media feeds. People love short videos, especially when they’re live. Being active on social media shows that your company is relevant and up-to-date on the latest trends. If you’re looking to attract talented Millennials into your workforce, you’ll want to stay social.
6. Share photos post-event
Make the most of those beautiful photos. Share them on Facebook and Instagram, making sure to tag employees for added exposure and visibility. If possible, add personalized captions under each photo as short narratives. This makes it more interesting and relatable to viewers.
7. Turn prints into branded greeting cards
Choose the best prints to turn into personalized greeting cards for the staff. It would make for a simple but unique souvenir of the party. We’re so used to our digital lifestyles that it’s nice to have a physical photo we can hold in our hands for a change. As an added bonus, you can also incorporate the company logo for subtle branding.
We’ll be waiting to see your company Christmas celebration on social media. Tag us in your posts, or better yet, talk to us about your event photography needs in Frankfurt. We look forward to capturing beautiful moments at your upcoming Christmas do.
Yehuda Swed (founder of SeeSaw Event Photo Agency) is a Berlin-based event photographer and storyteller
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Magna – Gallery opening
Our event photographer captured the Gallery opening night at Gallery Manga In Hamburg.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
20th Super Return Berlin – 2017
The event photographers of SeeSaw, a Berlin-based company, were commissioned by Informa to document the Super Return conference in Berlin. Marketing team of Informa wanted to have more than just pictures of speakers on stage – they wanted pictures of the attendees, the small moments on stage and networking participants in conversations. They also wanted to pay for quality.
We were happy to oblige.
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
mpe 2017 – Berlin conference and awards giving summit.
It was a great event, with an amazing lineup of speakers. It was also really good for networking.
Our three photographers captured the conference in high quality photos, with eye to the small moments and branding. This is a complex event that will be spread out over 5 different streams. We need 3 photographers to cover this conference, to document the event well and share the moments through social media.
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Photo Editing: A Vital Part of Professional Event Photography
Event Photographer’s Photo Editing Work Flow
Writers make several rounds of edits to their work before delivering the final product. Professional photographers are no different. Editing and post-production are vital to ensure the client receives the highest quality images.
The Icing on the Cake
At SeeSaw Event Photo Agency, we see editing and post-production as the icing on the cake. You wouldn’t want a cake without icing, would you? I’m a big advocate of sharing, so I’m sharing the secret of my icing with you.
A Process of Selection and Elimination
During an average 3-day conference, I tend to end up with between 2,500 to 3,500 photos. Not all these will be suitable or good enough for promoting the event. Some of the shots might be blurry, out of focus, with poor composition — it’s a process of selection and elimination.
Edit While Photographing
I start the editing process when I’m taking the photos. I’ll decide on-the-spot which photos will be most useful in helping the client promote their event. Rather than shooting like a lunatic, I’ll stop and think about the best angle, composition, and human reaction. If the situation requires me to work fast, I’ll adjust my approach.
Finding the Best Photo Opportunities
Good photos should have the following elements:
- The main subject (e.g. the keynote speaker, a group of people networking, audience participation)
- Pleasing aesthetics and good composition (e.g. symmetry, texture, depth)
- Good lighting
- Company branding visuals
You might not always get all these elements, but try to get as many of them as possible. These are essential components to ensure the client has quality photos for promotional use.
Selection and Elimination Using Stars
I use a simple star system to filter out the good photos from the bad.
Phase 1: 1 Star
The process starts with me going through all the photos and relying on my immediate instincts. I’ll look for the four elements highlighted above. If a photo feels right and I like it (even just a little), I’ll give it 1 star. You won’t believe how many photos you’ll cut this way. From 3000 photos, I end up with 1200. That’s over 50% of the photos filtered out.
Phase 2: 2 Stars
Repeating the process, I go through the 1200 photos and give 2 stars to the ones I like. That brings the filtered photos down to 500.
Phase 3: Final Selection
This is where I get rid of duplicate shots and those that don’t tell the full story of the event. This brings the final number down to 350 to 400 photos. If necessary, you can repeat the process until you have the number of photos you want. Based on personal experience, you should have about 150 to 250 usable photos for each day of a big event.
Go Through Your Checklist
Make sure you’ve photographed all the key figures (e.g. speakers, presenters). For trade fairs, make sure you document each stand or booth. Clients should brief the photographer on their specific requirements. Otherwise, the photographer should ask if they have any doubts.
Post-Production
Using Adobe Lightroom, this is when I add the final touches. I make minor adjustments such as exposure and color correction, contrast, details enhancements, noise reduction, and cropping. For poor lighting conditions, always make visual adjustments for the best results.
I see post-production as an essential part of photography service. Like I said earlier, you wouldn’t want a cake without the icing, would you? Likewise, why should you settle for photos that aren’t edited and post-produced?
Yehuda Swed (founder of SeeSaw Event Photo Agency) is a Berlin-based event photographer and storyteller
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
8 Ways to Create Stunning Photo Ops for Your Next Commercial Event
Organizing events requires a ton of planning. The amount of detail that goes into organizing and coordinating tends to get overwhelming.
From logistics, event program, venue, RSVPs, to marketing and promotion, the list is endless. And that’s not all.
The event organizer also needs to create strategic photo ops for the media and branding.
Besides hiring a professional event photographer, you can set up an ideal photo environment in a few simple steps.
Here are our 8 favorite tips to set the stage for your photographer to do his magic:
1.Choose a Photogenic Venue
This might sound obvious, but it’s an important detail for an event organizer to note. The venue provides the backdrop for all your photos.
Be it a business conference or a cocktail party, a beautiful venue will set the right tone and mood for your event.
Most important of all, a scenic venue will allow your photographer to frame his shots well.
2.Place Your Banners and Signage in Strategic Positions
Where you place your sponsors’ signage and event banners make a big difference. They need to be prominently displayed and positioned for visibility from multiple angles.
For events with speakers on stage, all signage should be mounted behind the speakers and/or along the sides to provide multiple photo options for the photographer. If possible, it is always better to have several banners or signage at different angles on the stage, for multiple photo ops.
Pay attention to the height of the logo and branding, as well as that of the signage. A low placement makes it difficult to capture the logos, speakers, and audience in a single frame.
This is key to representing the event as a whole. For better visual results, always position the signage at a mid-level height. Positioning the logo on the podium is ideal, as it gives both the speaker and brand equal visibility.
3. Get the Lighting Right
We often see dim lighting on speakers for podium discussions or lectures. This should be avoided, as lighting sets the tone of a photo. Good lighting makes the subject look alive, while weak lighting creates a somber tone. Do test runs of the lights with the venue manager or lighting crew until you get the best possible effect. For best results, have the spotlights come from the sides rather than the front. This avoids blinding the speakers, allowing them to speak at ease. It also gives your photographer plenty of good photo opportunities.
4. Check the Stage Height
Try to avoid venues with stages set above eye level, as a high stage is uncomfortable on the eyes for viewing. Besides looking awkward, a high stage also affects the quality of your event photos. If possible, get the venue to supply a stage that does not exceed 50cm in height. You could also set up a temporary lower stage and camouflage the actual stage with white fabric or divider.
5. Inspect the Stage Background
For speaking events, it is imperative to ensure that the speaker’s background is clear of reflective materials. If there are windows behind the stage, this will result in a big lighting difference between the exterior and interior. If the photographer is using a flash, the reflection bouncing off the windows will affect the quality of the photos. In other cases, the background might be partially covered with fabric and partially showing a bare wall, which wouldn’t look good in photos either.
6. Use the Right Background Lights
For colored background lights, light blue, green, or yellow lights are best. Besides creating a soothing effect, these are also the best colors for high-quality pictures. Whatever you do, stay away from red lights behind the speakers.
They tend to create a sleepy crowd and project a dark stage with red-faced speakers.
7. Avoid Having Empty Seats
Always encourage the audience to move up to the front rows.
Cordon off the back rows to start with and open them up as the rows fill up. The fuller the room is, the better it looks. A conference with plenty of empty seats wouldn’t look good in photos!
8. No Photos of People Eating
Taking photos of people eating is a strict no-no. Besides annoying those trying to enjoy their meal, you’ll just end up not using these photos. It would be a much better use of the photographer’s time to focus on shots that benefit your brand instead.
To portray a strong visual narrative of your event, the photography needs to be flawless.
It’s the key to getting positive media attention and successful advertising on different media platforms.
Not only will hiring a professional event photographer help to market your event, but high-quality pictures are also always an effective visual tool to stimulate interest in a brand or company.
Professional photography is about capturing pictures in a way that reanimates the event for those who weren’t there.
A skilled photographer creates positive visual PR for the brand by taking high-quality pictures that add life to the event, knowing which angle to shoot from and what moments to focus on.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!